In a previous post, I’ve mentioned that:
- Software Development is close to Team Sport due to similar goals and challenging environment.
- Team Sport has a much longer history with countless instruments and approaches created
- We can try to apply some of them nowadays to Software Development. In my previous post, I’ve started with Team Sport Values.
Let me here continue with other useful approaches to use or which are already used well in Software Development.
Select what you like and apply to get benefits =)
Side Note: the approaches below are applicable to multiple Team Sports, but to simplify understanding, I added links related to Football only. I think these links are pretty interesting to read, especially for people who don’t have a lot of knowledge about how sport is organized.
- Teams as a key value and key producer of value. Formalized, pretty constant structure. Has its core of most professional leaders. I think treating not just employees, but the Team as key company value is a way of how to maximize value for the client and company. To support and a Team Manifesto for Software Development Companies.
- Team Managers who care about Team calendar/plan, performance, rotations, strategy & tactic, growth, budgets, generated value etc. I see it like a Project Manager with advanced focus on the Team. It can also be a coach.
- Team has Maturity defined by hierarchical Divisions & Leagues. Teams can grow their maturity and go upper to the next Division: it’s something like result-based career path not just for a single employee but for the whole Team.
- Farm team to make production-ready players from juniors, can be used also to pre-build production-ready team.
- Clubs as a standalone, winning Business Unit around the Team. The team is not the only who makes it win. The team is surrounded by structures to cover different aspects. It creates a Business Unit — a club with their economic, business, marketing, PeopleOps and more.
- Sport Schools deeply integrated with Sport Clubs to attract and select the best juniors. Clubs are usually sponsors of schools which attract young people, train them with basics, select the best ones and then involve in Farm team and so on. It has a big synergy inside because of using of the same coaches, marketing of the club etc.
- Drafts of players. The Team Leaderships gather to select transparently the best team members from the bench and juniors. The team and team manager are involved deeply in this process.
- Marketing around a team, like in Professional Sport. It can help with hiring directly in Team and Company at all.
- Unique Team Brand to recognize the team, and make the team proud to be a part of it. It includes name, logo, mascot, mission, values, merchandising etc. Team Brand Awareness Development is a big part of Sport Marketing.
- Naming and metaphors from Sport as a key to an efficient multicultural work environment. Sport ideas have a clear and simple message clear for different cultures around the globe. Naming and approaches taken from sport can simplify ideas in Software Development and make them clear for employees and the client.
- Psychologist for Team members and approaches from Sport Psychology. Sport and IT both has a lot of stress, and we need to demonstrate our best with keeping in mind our personal health. We can reuse it in Software Development, for sure.
- Public Communities of Team fans. I think it can be adopted to public or internal company communities.
- Coaches to set up and reach high standards. Coaches have a professional background in this sport and excellent skills in coaching. They don’t play on the ground with the team, but create a strategy and tactic for the team outside the game.
- Challenges with Prizes and Recognition across Teams (e.g., in Pre-Sales, Hackathons on project, etc.)
- Inspirational Achievement-based compensation and recognition. OKR, KPI can be used here.
- Support of Team Games and Sport in general across employees to promote sport culture.
- Referee / Judges which know well the game rules, can help with audit and set up of work processes, policies, and make Teams and Delivery follow them. It’s close to Auditors and Process Management. They can be internal or public.
- Recognition and Motivation of Records/Achievements. This can create an excellent marketing content.
- Transfer of players across teams as business. It already works well in Software Development.
You are welcome to advise more sports approaches which can be reused in Software Development.

